Our previous blog post emphasized The Power Of Product Photography, which is correlated to The Psychological Effects Of Product Design. To read our last post, click here.
The combination of strong product photography and product design increases your brand value. As a matter of fact, 72% of consumers from the United States affirmed that product design has an impact on their decision to purchase products.
Now, let’s discuss the psychology behind the appeal for product design. As humans, we are visual creatures. When we see something that is attractive, we become instantly more drawn to that concept. This can be applied to our personal lives - think about your loved one or spouse and what you find physically attractive about them. I’m sure you can name some attributes, otherwise you would most likely not be with them.
The same notion applies to product design. When you see a beautiful product, you are not only drawn to it, but you will also subconsciously form a positive perception of the brand behind the product.
Let’s dissect the Versace Eros Eau de Parfum (below) in terms of product photography and product design.
First, take a look at the photograph in its entirety. With the high contrast of the teal product and the light gray table, this emphasizes the focal point; the product itself. Not only is this high contrast pleasing to the eye, but the dark gray shadow causes the photograph to be more dramatic.
The hint of green leaves in the upper left-hand corner makes the photograph more interesting, as it adds character, and makes the focal point pop even more. The Versace Eros Eau de Parfum has notes of mint leaves, tonka bean, oak moss, and cedarwood. When you hear these words, what do you envision? You may think of something earthy or natural, perhaps even a forest.
Now, let’s dig a little deeper. When you think of the words "earthy", "natural", and "forest", some colors that may come to mind are greens, blues, browns, or tans. The Versace Eros Eau de Parfum is teal, which is composed of green tones and blue shades. You may know this already, but color choice affects mood and perception. Teal emanates feelings of revitalization. With hints of gold representing luxury and sophistication, the product design is stunning and clearly well-thought-out.
The Versace Eros Eau de Parfum is meticulously crafted with Versace’s logo in the center of the glass and their signature Greek pattern surrounding it. Consistency in branding is crucial from a consumer perspective. In this case, it allows returning Versace consumers to maintain their connection with the brand, and for new consumers, to develop one.
In short, product photography and product design are closely related, and there is much more to them than meets the eye.