YA Graphix is a Global Neuromarketing Agency specializing in luxury brand strategy at the intersection of neuroscience, design, and human behavior.

Founded by Yara Abaza, YA Graphix operates on the core principle that value is not explained, but perceived. Our work focuses on the pre-conscious decision making that drives emotional resonance. By applying neuroscience into brand architecture, we help brands move beyond performance optimization toward long-term market authority.

​

YA Graphix does not pursue trends, performance hacks, or algorithmic optimization. We design perception systems aligned with how the brain assigns meaning, exclusivity, and desirability—ensuring brands are distinguished. Our science allows us to design experiences that align with how the brain naturally assigns meaning, trust, and desirability.​​