GALLERY
WE USED NEUROTECHNOLOGY TO CRAFT THE IDENTITY, DESIGN, AND CAMPAIGN FOR
VIRTUE FOOT & ANKLE ASSOCIATES
THE SPACING BETWEEN EACH LETTER IS PERFECT
THE "&" CONSISTS OF 1/2 CADUCEUS SYMBOL AND 1/2 FOOT SYMBOL, REPRESENTING PEACE AND PODIATRY
THE COLOR PALETTE IS CONFIRMED BY CONSUMER PSYCHOLOGICAL SEGMENTATIONS
WE USED EEG HEADSETS TO MONITOR AND ANALYZE THE BRAIN ACTIVITY OF CONSUMERS WHEN PRESENTED WITH (VISUAL) STIMULI.
OUR CONTROL GROUP OF 24 CONSUMERS HELPED US FORMULATE THIS CAMPAIGN.
WE PRESENTED THE CONTROL GROUP WITH THIS STIMULUS FIRST. WHEN WE MONITORED THE CONTROL GROUP'S BRAIN ACTIVITY, 67.4% HAD NEUTRAL EMOTIONS TOWARD THE STIMULUS. 23.5% HAD NEGATIVE EMOTIONS.
THE STIMULUS WAS PRESENTED TO THEM AGAIN, THIS TIME WITH "FIFTH METATARSAL FRACTURE" WRITTEN NEXT TO IT. THE NEW STIMULUS ELICITED A NEGATIVE EMOTIONAL RESPONSE FROM 88.7% OF THE CONTROL GROUP.
THEN, WE PRESENTED THE CONTROL GROUP WITH THIS STIMULUS, WHICH GENERATED POSITIVE EMOTIONS FOR 76.4% AND NEUTRAL EMOTIONS FOR 23.5%.
WE THEN ADDED THE WORDS "STEP INTO A LIFE OF WELLNESS." 93.5% OF THE CONTROL GROUP WAS POSITIVELY IMPACTED, WHILE THE REMAINING 6.5% WAS NEUTRAL.
