GALLERY
THE NEURO LOGO via Instinct Intelligence™ (II)
THE NEURO DIGITAL AD via Electroencephalography (EEG)
POWERED BY INSTINCT INTELLIGENCE™
THE NEURO LOGO via Instinct Intelligence™ (II)
THE NEURO MAGAZINE via Instinct Intelligence™ (II)
THE NEURO LOGO via Instinct Intelligence™ (II)
THE NEURO WEBSITE via Eye Tracking (ET)
Based on Instinct Intelligence™ (II) for Virtue Foot & Ankle Associates, we created THE NEURO LOGO and determined the best emotion to elicit in their marketing is trust.
Our participants who fit buyer persona criteria for Virtue Foot & Ankle Associates helped us formulate THE NEURO DIGITAL AD via Electroencephalography (EEG). The results exceeded our 88.5% positive emotional target, with the reported association being trust.
Key
Negative
Neutral
Positive
We presented our participants with this stimulus first.
When we monitored their brain activity, 67.4% had neutral emotions toward the stimulus. 23.5% had negative emotions.
Then, we presented them with this stimulus, which generated positive emotions for 76.4% and neutral emotions for 23.5%.
We then added the tagline "Step into a life of wellness." 93.5% of the participants were positively impacted.
We assessed Eili Narvé and its competitors in Instinct Intelligence™ (II) to craft THE NEURO LOGO and THE NEURO MAGAZINE. Our II participants who matched Eili Narvé's buyer profile helped us discover the best emotion to evoke is joy.
Our goal was to reach 78% in II. We exceeded our goal by 3.25%, with the reported association being joy.
For confidentiality purposes, II categories and competitor names are concealed.
Competitor 1 ranked 38.75% in II.
Competitor 2 ranked 32.5% in II.
After we assessed competitors in II, we set a 78% goal for Eili Narvé.
Eili Narvé ranked 76.25% in II (before adjustments).
Eili Narvé ranked 81.25% in II (after adjustments).
We used Instinct Intelligence™ (II) to create THE NEURO LOGO for The Borrowed Sister and found that the strongest emotion to leverage for their ideal customer profile is trust.
In addition, we designed THE NEURO WEBSITE and used Eye Tracking (ET) to intensify the outcome for visitors. Our 92.1% accuracy rate for eye tracking exceeded our 89.3% goal, with the reported association being trust.
Key
High Engagement
Low Engagement
Goal
Result
Overall: 92.1%