Brand Reputation, in short, is the overall perception of your brand from a consumer perspective. Think of your Brand Reputation as a beautiful flower.
Your Brand Reputation, or a beautiful flower, must be brought to life by planting seeds. In this case, the seeds are your logo and brand guide.
Sixty percent of consumers avoid a brand with an unattractive logo. Picture a brand with an unappealing logo. I’m sure you can guess the brand guide that follows is defective.
To avoid this, make sure you are planting the right seeds by connecting with a Brand Expert.
After planting the right seeds, you must nourish them so they reach their peak. Nourishment includes DESIGN and CAMPAIGN.
The more you nourish, the more you flourish.
